Analytics in a big data world the essential guide to data science and its applications
The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reve...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
Wiley
2014
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really .. |
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| Physical Description: | 1 online resource |
| ISBN: | 9781118892749 1119204186 9781306685030 1306685036 9781119204183 1118892712 9781118892718 1118892747 |