Behind every good decision how anyone can use business analytics to turn data into profitable insight
In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how business professionals at any level can take the information at their disposal and leverage it to make better decisions. Packed with examples and exercises, the book shows readers how they can...
| Main Authors: | , |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York
American Management Association
2014
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how business professionals at any level can take the information at their disposal and leverage it to make better decisions. Packed with examples and exercises, the book shows readers how they can clarify the business question; lay out a hypothesis-driven plan; pull relevant data; and convert it to insights. Business analytics needn't be left to the specialists. This book reveals how anyone can deploy it to help solve problems, increase revenue, decrease costs, improve products, and more |
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| Physical Description: | 276 pages |
| ISBN: | 9781322191515 0814449220 9780814449226 |