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Africa rising how 900 million African consumers offer more than you think

With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands...

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Bibliographic Details
Main Author: Mahajan, Vijay
Other Authors: Gunther, Robert E.
Format: eBook
Language:English
Published: Upper Saddle River, N.J. Wharton School Pub. 2009
Subjects:
Investments, Foreign / Fast
Entreprises Multinationales / Afrique
Economic History / Fast
Investissements étrangers / Afrique
Afrique / Commerce
International Business Enterprises / Fast
International Business Enterprises / Africa
Africa / Fast / Https://id.oclc.org/worldcat/entity/e39pbjkhrmyfhc67yqrtycbrv3
Afrique / Conditions économiques
Investments, Foreign / Africa
Commerce / Fast
Africa / Economic Conditions / Http://id.loc.gov/authorities/subjects/sh85001548
Africa / Commerce
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Baking bread in Zimbabwe
  • Africa is richer than you think
  • The power of Africa two
  • Harnessing the Hanouti: opportunities in organizing the market
  • Building Mama Habiba an ice factory: opportunities in infrastructure
  • Running with the cheetah generation: opportunities in the world's most youthful market
  • Hello to Nollywood: opportunities in media and entertainment
  • Coming home: opportunities in the African diaspora
  • Conclusion: Ubuntu market
  • Includes bibliographical references (pages 221-237)

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