Africa is richer than you think
This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. Africa: more consumers, more wealth, more opportunity for your business. The average gross national income per ca...
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| Format: | eBook |
| Language: | English |
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[Upper Saddle River, N.J.]
[FTPress Delivers]
©20
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| Series: | FTPress Delivers elements
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. Africa: more consumers, more wealth, more opportunity for your business. The average gross national income per capita across all 53 African nations in 2006 was about $1,066, more than $200 above India's. This wealth represents a huge potential market. Serving this market means overcoming myriad challenges, but entrepreneurs across Africa are already feeding a fast-growing demand for every conceivable consumer good and service .. |
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| Item Description: | Cover title. - Imprint from cover p. [3]. - Excerpted from: Africa rising, by Vijay Mahajan with Robert E. Gunther. Cf. resource description page (viewed March 5, 2010) |
| Physical Description: | [8] pages |
| ISBN: | 0132476134 9780132476133 9780132476140 |