Advanced web metrics with Google Analytics

Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of...

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Bibliographic Details
Main Author: Clifton, Brian
Format: eBook
Language:English
Published: Hoboken, N.J Wiley 2012
Edition:Third edition
Series:Serious skills
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which
Physical Description:xxv, 574 pages, 17 unnumbered pages color illustrations
ISBN:9781280672521
9780470562314
9781118226445
111823958X
0470562315
1118264320
1118226445
9781118264324
9781118239582