Advanced web metrics with Google Analytics
Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J
Wiley
2012
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| Edition: | Third edition |
| Series: | Serious skills
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which |
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| Physical Description: | xxv, 574 pages, 17 unnumbered pages color illustrations |
| ISBN: | 9781280672521 9780470562314 9781118226445 111823958X 0470562315 1118264320 1118226445 9781118264324 9781118239582 |