25 need-to-know MBA models
25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead
| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Harlow, England
Pearson
2017
|
| Series: | Need to know series
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Cover
- Title Page
- Copyright Page
- Contents
- About the authors
- Acknowledgements
- Publisher's acknowledgements
- Introduction
- part 1 Management
- 1 Change management: Kotter's eight-step model
- 2 Cognitive biases in decision making
- 3 Emotional intelligence
- 4 Negotiating techniques: BATNA
- 5 360-degree assessment
- part 2 Marketing
- 6 Multichannel marketing
- 7 The 4 Ps of marketing
- 8 Pricing strategies: dynamic pricing
- 9 Product life cycle
- 10 Segmentation and personalised marketing
- part 3 Strategy
- 11 The BCG growth-share matrix
- 12 Blue ocean strategy
- 13 Core competence and the resource-based view
- 14 Five forces analysis
- 15 Game theory: the prisoner's dilemma
- part 4 Innovation and entrepreneurship
- 16 Design thinking
- 17 Disruptive innovation
- 18 The lean startup
- 19 Open innovation
- 20 Scenario planning
- part 5 Finance
- 21 Capital asset pricing model
- 22 Capital budgeting
- 23 Ratio analysis
- 24 Valuing the firm
- 25 Weighted average cost of capital
- Useful books to read next
- Glossary of terms
- Index