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210123 ||| eng |
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|a 9781292178905
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|a 9781292178912
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|a 1292178914
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|a HD31
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|a Birkinshaw, Julian M.
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|a 25 need-to-know MBA models
|c Julian Birkinshaw and Ken Mark
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| 246 |
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|a Twenty five need-to-know MBA models
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| 260 |
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|a Harlow, England
|b Pearson
|c 2017
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| 300 |
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|a 1 online resource
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|a Includes bibliographical references and index
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|a Cover -- Title Page -- Copyright Page -- Contents -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Introduction -- part 1 Management -- 1 Change management: Kotter's eight-step model -- 2 Cognitive biases in decision making -- 3 Emotional intelligence -- 4 Negotiating techniques: BATNA -- 5 360-degree assessment -- part 2 Marketing -- 6 Multichannel marketing -- 7 The 4 Ps of marketing -- 8 Pricing strategies: dynamic pricing -- 9 Product life cycle -- 10 Segmentation and personalised marketing -- part 3 Strategy -- 11 The BCG growth-share matrix
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|a 12 Blue ocean strategy -- 13 Core competence and the resource-based view -- 14 Five forces analysis -- 15 Game theory: the prisoner's dilemma -- part 4 Innovation and entrepreneurship -- 16 Design thinking -- 17 Disruptive innovation -- 18 The lean startup -- 19 Open innovation -- 20 Scenario planning -- part 5 Finance -- 21 Capital asset pricing model -- 22 Capital budgeting -- 23 Ratio analysis -- 24 Valuing the firm -- 25 Weighted average cost of capital -- Useful books to read next -- Glossary of terms -- Index
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|a Gestion
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|a BUSINESS & ECONOMICS / Management Science / bisacsh
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|a BUSINESS & ECONOMICS / Management / bisacsh
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| 653 |
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|a Management / fast
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| 653 |
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|a BUSINESS & ECONOMICS / Organizational Behavior / bisacsh
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|a Management / http://id.loc.gov/authorities/subjects/sh85080336
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|a management / aat
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|a BUSINESS & ECONOMICS / Industrial Management / bisacsh
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|a Mark, Ken
|e author
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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|a Need to know series
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| 500 |
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|a Includes index
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| 776 |
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|z 1292178892
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|z 9781292178905
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|u https://learning.oreilly.com/library/view/~/9781292178912/?ar
|x Verlag
|3 Volltext
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|a 25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead
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