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10 principles of modern marketing to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches

Bibliographic Details
Main Authors: Lewnes, Ann, Keller, Kevin Lane (Author)
Format: eBook
Language:English
Published: [Cambridge, Massachusetts] MIT Sloan Management Review 2019
Subjects:
Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028
Marketing / Management / Fast
Internet Marketing / Fast
Customer Relations / Http://id.loc.gov/authorities/subjects/sh85034963
Marketing / Management / Http://id.loc.gov/authorities/subjects/sh85081339
Marketing Sur Internet
Customer Relations / Fast
Marketing / Gestion
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Item Description:"Reprint #60431."
Physical Description:1 volume

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