Marketing rural tourism experience and enterprise
Rural tourism marketing is a subject that remains significantly under-researched. Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communit...
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| Format: | eBook |
| Language: | English |
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Northampton, MA
Edward Elgar Pub.
2016, c. 2016
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| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- experience and enterprise
- 2. Re-imagining rurality
- 3. The politics of place marketing
- 4. Rural firms
- 5. Tourists in rural settings
- 6. Rural residents and tourism
- 7. Evaluating the future