Tourism planning and destination marketing

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and susta...

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Bibliographic Details
Other Authors: Camilleri, Mark Anthony (Editor)
Format: eBook
Language:English
Published: Bingley, U.K. Emerald Publishing Limited 2018
Subjects:
Online Access:
Collection: Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa
Description
Summary:Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents
Item Description:Includes index
Physical Description:xx, 271 pages cm
ISBN:9781787562936
9781787562912