Challenges and opportunities for change in food marketing to children and youth workshop summary

A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Yout...

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Bibliographic Details
Main Authors: Breiner, Heather, Parker, Lynn (Author), Olson, Steve (Author)
Corporate Authors: Institute of Medicine (U.S.) Standing Committee on Childhood Obesity Prevention, New Challenges and Opportunities in Food Marketing to Children and Youth (Workshop) (2012, Washington, D.C.)
Format: eBook
Language:English
Published: Washington, D.C. National Academies Press [2013], 2013
Subjects:
Online Access:
Collection: National Center for Biotechnology Information - Collection details see MPG.ReNa
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653 |a Feeding Behavior / psychology 
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520 |a A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006)