Social media in South India
One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once...
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| Format: | eBook |
| Language: | English |
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London
UCL Press
2017, [2017]
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| Series: | Why we post
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| Collection: | JSTOR Open Access Books - Collection details see MPG.ReNa |
| Summary: | One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new |
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| Physical Description: | xi, 244 pages |
| ISBN: | 1911307959 1911307932 1911307916 1911307967 1911307924 9781911307969 1911307940 |