|
|
|
|
| LEADER |
01707nmm a2200313 u 4500 |
| 001 |
EB001835417 |
| 003 |
EBX01000000000000001001863 |
| 005 |
00000000000000.0 |
| 007 |
cr||||||||||||||||||||| |
| 008 |
180626 ||| eng |
| 020 |
|
|
|a 9781849808019
|
| 020 |
|
|
|a 9781849800433
|
| 020 |
|
|
|a 184980043X
|c (hbk.)
|
| 050 |
|
4 |
|a HD2746
|
| 100 |
1 |
|
|a Ericson, Mona
|
| 245 |
0 |
0 |
|a A narrative approach to business growth
|h Elektronische Ressource
|c Mona Ericson
|
| 260 |
|
|
|a Cheltenham
|b Edward Elgar
|c 2010
|
| 300 |
|
|
|a xii, 188 p
|
| 653 |
|
|
|a Corporations / Growth
|
| 653 |
|
|
|a Communication in organizations
|
| 653 |
|
|
|a Storytelling / Social aspects
|
| 653 |
|
|
|a Business planning
|
| 653 |
|
|
|a Industrial management
|
| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
|
| 989 |
|
|
|b ZDB-1-EWE
|a Edward Elgar eBook Archive
|
| 856 |
4 |
0 |
|u http://www.elgaronline.com/view/9781849800433.xml
|3 Volltext
|x Verlag
|
| 082 |
0 |
|
|a 658.406
|
| 520 |
|
|
|a Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing the latter to better understand the actual practice of growing a business, while also extending the study to the novice and general reader alike
|
| 520 |
|
|
|a 1. toward a narrative dynamic conceptualization -- 2. Toward implicates from -- 3. Weaving narrative bits and pieces -- 4. To begin the business growth narrative -- 5. Involvement in merger activities -- 6. building a brand portfolio -- 7. Hilding Anders for sale -- 8. Pattern, plot and narrative rationality
|