A narrative approach to business growth
Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing...
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| Format: | eBook |
| Language: | English |
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Cheltenham
Edward Elgar
2010
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| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
| Summary: | Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing the latter to better understand the actual practice of growing a business, while also extending the study to the novice and general reader alike 1. toward a narrative dynamic conceptualization -- 2. Toward implicates from -- 3. Weaving narrative bits and pieces -- 4. To begin the business growth narrative -- 5. Involvement in merger activities -- 6. building a brand portfolio -- 7. Hilding Anders for sale -- 8. Pattern, plot and narrative rationality |
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| Physical Description: | xii, 188 p |
| ISBN: | 9781849808019 9781849800433 184980043X |