Handbook of research on sport and business
Yoshiaki Takahashi, Chuo University, Tokyo, JapanThis Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantita...
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| Format: | eBook |
| Language: | English |
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Cheltenham
Edward Elgar Pub. Ltd
2013
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| Series: | Elgar original reference
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| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
| Summary: | Yoshiaki Takahashi, Chuo University, Tokyo, JapanThis Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. Th ... from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful. Stephen A. Greyser, Harvard Business School, USThis Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports. pt. I. Introduction -- pt. II. Governance and performance -- pt. III. Media and technology -- pt. IV. Place, time and spectators -- pt. V. Club management and teams -- pt. VI. Sport branding and sponsoring -- pt. VII. Reflection Söderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Söderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authors aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research. Graham Cuskelly, Griffith University, AustraliaThis insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport -- |
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| Physical Description: | xx, 576 p ill |
| ISBN: | 9781781005866 9781849800051 |