Marketing and Service Quality in Public Transport Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991
Faced with mounting deficits, public transport is in search of a new image. Above all, service quality must beadapted to customer needs. A whole range of possibilities exist to make public transport more appealing: more frequent and punctual service, better equipment, improved customer relations, el...
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| Format: | eBook |
| Language: | English |
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Paris
OECD Publishing
1993
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| Series: | ECMT Round Tables
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| Online Access: | |
| Collection: | OECD Books and Papers - Collection details see MPG.ReNa |
| Summary: | Faced with mounting deficits, public transport is in search of a new image. Above all, service quality must beadapted to customer needs. A whole range of possibilities exist to make public transport more appealing: more frequent and punctual service, better equipment, improved customer relations, electronic payment facilities and more convenient connections are just a few of these. Round Table 92 takes stock of what is happening throughout Europe in this area. By comparing the interesting developments, a new image of public transport is slowly taking shape |
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| Physical Description: | 198 p |
| ISBN: | 9789282105412 |