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Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then f...

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Bibliographic Details
Main Author: Ingwer, Mark
Format: eBook
Language:English
Published: New York Palgrave Macmillan US 2012, 2012
Subjects:
Business
Leadership
Corporate Communication/public Relations
Market Research/competitive Intelligence
Operation Research/decision Theory
Operations Research
Business And Management
Market Research
Community Psychology
Marketing
Community And Environmental Psychology
Decision Making
Business Strategy/leadership
Environmental Psychology
Public Relations
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need
Physical Description:XIV, 235 p online resource
ISBN:9781137512000

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