Shaping China’s Global Imagination Branding Nations at the World Expo
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
New York
Palgrave Macmillan US
2013, 2013
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Series: | Palgrave Macmillan Series in Global Public Diplomacy
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Subjects: | |
Online Access: | |
Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Summary: | A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai |
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Physical Description: | XIII, 210 p. 9 illus online resource |
ISBN: | 9781137361721 |