MPG.eBooks - Description: Shaping China’s Global Imagination

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Shaping China’s Global Imagination Branding Nations at the World Expo

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai

Bibliographic Details
Main Author:	Wang, Jian
Format:	eBook
Language:	English
Published:	New York Palgrave Macmillan US 2013, 2013
Series:	Palgrave Macmillan Series in Global Public Diplomacy
Subjects:	Religion And Culture Public Policy Comparative Politics Political Theory Political Philosophy Social Sciences Political Sociology Sociology Of Culture
Online Access:	http://dx.doi.org/10.1057/9781137361721?nosfx=y
Collection:	Springer eBooks 2005- - Collection details see MPG.ReNa

Description
Summary:	A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai
Physical Description:	XIII, 210 p. 9 illus online resource
ISBN:	9781137361721