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161125 ||| eng |
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|a 9780230355545
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|a Jonge, Jan de
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|a Rethinking Rational Choice Theory
|h Elektronische Ressource
|b A Companion on Rational and Moral Action
|c by Jan de Jonge
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260 |
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|a London
|b Palgrave Macmillan UK
|c 2012, 2012
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300 |
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|a XIII, 355 p
|b online resource
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653 |
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|a Microeconomics
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653 |
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|a Business
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653 |
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|a Operation Research/Decision Theory
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653 |
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|a Operations research
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653 |
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|a Industrial, Organisational and Economic Psychology
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653 |
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|a Behavioral/Experimental Economics
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653 |
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|a Business and Management
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653 |
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|a Industrial psychology
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653 |
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|a Behavioral economics
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653 |
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|a Decision making
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653 |
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|a Economic theory
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653 |
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|a Economic Theory/Quantitative Economics/Mathematical Methods
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|a eng
|2 ISO 639-2
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|b Springer
|a Springer eBooks 2005-
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|u http://dx.doi.org/10.1057/9780230355545?nosfx=y
|x Verlag
|3 Volltext
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|a 658.40301
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520 |
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|a The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning
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