Rethinking Rational Choice Theory A Companion on Rational and Moral Action

The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning

Main Author: Jonge, Jan de
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London Palgrave Macmillan UK 2012, 2012
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Summary:The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning
Physical Description:XIII, 355 p online resource
ISBN:9780230355545