MPG.eBooks - Table of Contents: Pricing in the pharmaceutical industry

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Bibliographic Details
Main Author:	Kolassa, E. M.
Format:	eBook
Language:	English
Published:	London Henry Stewart Talks 2008, 2009
Series:	Pharmaceutical marketing : latest insights, challenges, solutions and trends
Subjects:	Drugs / Marketing Pharmaceutical Industry / Marketing Costs And Cost Analysis Drug Industry Pharmaceutical Preparations
Online Access:	https://hstalks.com/bs/1075 https://hstalks.com/bs/p/271
Collection:	Henry Stewart Talks - Collection details see MPG.ReNa

Table of Contents:

Understanding how prices are currently set in the global pharmaceutical industry
The importance of developing a pricing strategy, as opposed to simply setting a price
The factors that must be considered when taking pricing actions
The implications of poor pricing decisions