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01875nmm a2200289 u 4500 |
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EB001083387 |
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EBX01000000000000000842794 |
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00000000000000.0 |
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151019 ||| eng |
100 |
1 |
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|a Kolassa, E. M.
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245 |
0 |
0 |
|a Pricing in the pharmaceutical industry
|h Elektronische Ressource
|c E.M. (Mick) Kolassa
|
260 |
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|a London
|b Henry Stewart Talks
|c 2008, 2009
|
300 |
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|a 1 online resource (1 streaming video file (41 min.)
|b color, sound)
|
505 |
0 |
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|a Understanding how prices are currently set in the global pharmaceutical industry -- The importance of developing a pricing strategy, as opposed to simply setting a price -- The factors that must be considered when taking pricing actions -- The implications of poor pricing decisions
|
653 |
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|a Drugs / Marketing
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653 |
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|a Pharmaceutical industry / Marketing
|
653 |
|
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|a Costs and Cost Analysis
|
653 |
|
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|a Drug Industry
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653 |
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|a Pharmaceutical Preparations
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041 |
0 |
7 |
|a eng
|2 ISO 639-2
|
989 |
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|b HST
|a Henry Stewart Talks
|
490 |
0 |
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|a Pharmaceutical marketing : latest insights, challenges, solutions and trends
|
500 |
|
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|a Animated audio-visual presentation with synchronized narration. - Title from title frames. - Mode of access: World Wide Web. - System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
|
856 |
4 |
0 |
|u https://hstalks.com/bs/1075
|x Verlag
|z Streaming video file
|
856 |
4 |
2 |
|u https://hstalks.com/bs/p/271
|3 Series
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082 |
0 |
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|a 570
|