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| LEADER |
01875nmm a2200289 u 4500 |
| 001 |
EB001083387 |
| 003 |
EBX01000000000000000842794 |
| 005 |
00000000000000.0 |
| 007 |
cr||||||||||||||||||||| |
| 008 |
151019 ||| eng |
| 100 |
1 |
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|a Kolassa, E. M.
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| 245 |
0 |
0 |
|a Pricing in the pharmaceutical industry
|h Elektronische Ressource
|c E.M. (Mick) Kolassa
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| 260 |
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|a London
|b Henry Stewart Talks
|c 2008, 2009
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| 300 |
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|a 1 online resource (1 streaming video file (41 min.)
|b color, sound)
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| 505 |
0 |
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|a Understanding how prices are currently set in the global pharmaceutical industry -- The importance of developing a pricing strategy, as opposed to simply setting a price -- The factors that must be considered when taking pricing actions -- The implications of poor pricing decisions
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| 653 |
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|a Drugs / Marketing
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| 653 |
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|a Pharmaceutical industry / Marketing
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| 653 |
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|a Costs and Cost Analysis
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| 653 |
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|a Drug Industry
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| 653 |
|
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|a Pharmaceutical Preparations
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
|
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|b HST
|a Henry Stewart Talks
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| 490 |
0 |
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|a Pharmaceutical marketing : latest insights, challenges, solutions and trends
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| 500 |
|
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|a Animated audio-visual presentation with synchronized narration. - Title from title frames. - Mode of access: World Wide Web. - System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
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| 856 |
4 |
0 |
|u https://hstalks.com/bs/1075
|x Verlag
|z Streaming video file
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| 856 |
4 |
2 |
|u https://hstalks.com/bs/p/271
|3 Series
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| 082 |
0 |
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|a 570
|