The Chinese Consumer Market Opportunities and Risks
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in Englis...
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| Format: | eBook |
| Language: | English |
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Burlington
Elsevier Science
2009, 2009
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| Series: | Chandos Asian Studies Series
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| Online Access: | |
| Collection: | Elsevier ScienceDirect eBooks - Collection details see MPG.ReNa |
| Summary: | The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developmentsProvides the management implications in different sectors of the Chinese economyPredicts future trends |
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| Item Description: | Further readings. - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 |
| Physical Description: | online resource (241 pages) |
| ISBN: | 9781780632209 1780632207 1843343320 9781843343325 |