Social - Local - Mobile The Future of Location-based Services
In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective mark...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2015, 2015
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| Edition: | 1st ed. 2015 |
| Series: | Management for Professionals
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- "Always-on and Always-in-touch" - the New Buying Behavior
- Social Commerce as Base Factor No. 1 for SoLoMo
- Location-based Services as Base Factor No. 2 for SoLoMo
- Mobile Commerce as Base Factor No. 3 for SoLoMo
- Study - Status and Potential of Location-based Service