Marketing death culture and the making of a life insurance market in China
Drawing on rich ethnographic data, this book documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions
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| Format: | eBook |
| Language: | English |
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New York
Oxford University Press
2012, 2012
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| Online Access: | |
| Collection: | Oxford University Press - Collection details see MPG.ReNa |
| Summary: | Drawing on rich ethnographic data, this book documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions |
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| Physical Description: | 1 online resource. ill |
| ISBN: | 9780199951154 0199951152 |