Seduction by contract law, economics, and psychology in consumer markets
'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, mislea...
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Format: | eBook |
Language: | English |
Published: |
Oxford
Oxford University Press
2012, 2012
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Online Access: | |
Collection: | Oxford University Press - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index