MPG.eBooks - Description: Die Markenwertmessung als Grundlage Strategischer Markenführung

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Bibliographic Details
Main Author:	Riedel, Frank
Format:	eBook
Language:	German
Published:	Heidelberg Physica-Verlag HD 1996, 1996
Edition:	1st ed. 1996
Series:	Konsum und Verhalten
Subjects:	Business Business And Management, General Management Science Marketing
Online Access:	https://doi.org/10.1007/978-3-642-61207-7?nosfx=y
Collection:	Springer Book Archives -2004 - Collection details see MPG.ReNa

Description
Physical Description:	XVI, 211 S. 60 Abb online resource
ISBN:	9783642612077