Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store e...
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| Format: | eBook |
| Language: | English |
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Wiesbaden
Springer Fachmedien Wiesbaden
2014, 2014
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| Edition: | 1st ed. 2014 |
| Series: | Handel und Internationales Marketing Retailing and International Marketing
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| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Managing Retail Brands Across Different Consumer Perception Levels
- Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers
- Managing retail brands in the light of different local competitive contexts
- Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition
- Managing Retail Brands Within Different Retail Formats in an International Context
- A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats