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How In-Store Tech Will Transform Retail

Digital technology can improve the in-store customer experience -- and it can give retailers more data on shoppers' preferences and habits. Some early adopters of the “frictionless store” seek to integrate online operations with physical stores, while others are focused on making shopping quick...

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Bibliographic Details
Main Author: Zhu, Selena
Other Authors: Cohen, Maxime (VerfasserIn), Ray, Saibal (VerfasserIn)
Format: eBook
Language:English
Published: [Erscheinungsort nicht ermittelbar], Boston, MA MIT Sloan Management Review, Safari 2021
Edition:1st edition
Subjects:
Electronic Books
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Digital technology can improve the in-store customer experience -- and it can give retailers more data on shoppers' preferences and habits. Some early adopters of the “frictionless store” seek to integrate online operations with physical stores, while others are focused on making shopping quick and easy for consumers while gathering plenty of data on their buying habits. This article provides an overview of the current landscape and guidance for retail executives considering their in-store tech strategy
Item Description:Online resource; Title from title page (viewed August 16, 2021)
Physical Description:5 pages

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