Brand Growth Barriers Identify, Understand, and Overcome Them
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In thi...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2013, 2013
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| Edition: | 1st ed. 2013 |
| Series: | Management for Professionals
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- The wonderful world of growing brands
- Requirements of growth-oriented brand management
- Identifying growth barriers
- Understanding growth barriers
- Overcoming growth barriers
- Planning, forecasting and monitoring growth
- Checklists and Questions