@book{ Solr-EB000402804, title = {Brand Growth Barriers : Identify, Understand, and Overcome Them}, series = {Management for Professionals}, author = {Krüger, Ralph}, address = {Berlin, Heidelberg}, publisher = {Springer Berlin Heidelberg}, year = {2013}, edition = {1st ed. 2013}, pages = {137}, isbn = {9783642371080}, url = {https://doi.org/10.1007/978-3-642-37108-0?nosfx=y} }