Trust as the Key to Loyalty in Business-to-Consumer Exchanges Trust Building Measures in the Banking Industry
Trust plays an important role in business relationships. It is, therefore, one of the most discussed and analyzed phenomena in the literature on business-to-consumer interactions. Tara Ebert investigates what trust building measures in the banking industry should comprise. She deduces a critical con...
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| Format: | eBook |
| Language: | English |
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Wiesbaden
Gabler Verlag
2009, 2009
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| Edition: | 1st ed. 2009 |
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Consumer Trust as a Key to Organizational Success
- Trust Model for Analyzing Measures of Trust Building in the Banking Industry
- Research Design and Results
- Discussion, Summary, and Future Prospects