Cover Image
Read Now

Trust as the Key to Loyalty in Business-to-Consumer Exchanges Trust Building Measures in the Banking Industry

Trust plays an important role in business relationships. It is, therefore, one of the most discussed and analyzed phenomena in the literature on business-to-consumer interactions. Tara Ebert investigates what trust building measures in the banking industry should comprise. She deduces a critical con...

Full description

Bibliographic Details
Main Author: Ebert, Tara
Format: eBook
Language:English
Published: Wiesbaden Gabler Verlag 2009, 2009
Edition:1st ed. 2009
Subjects:
Business
Public Economics
Finance
Public Finance
Business And Management, General
Management Science
Marketing
Finance, General
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
LEADER 02035nmm a2200337 u 4500
001 EB000396035
003 EBX01000000000000000249088
005 00000000000000.0
007 cr|||||||||||||||||||||
008 130626 ||| eng
020 |a 9783834983077 
100 1 |a Ebert, Tara 
245 0 0 |a Trust as the Key to Loyalty in Business-to-Consumer Exchanges  |h Elektronische Ressource  |b Trust Building Measures in the Banking Industry  |c by Tara Ebert 
250 |a 1st ed. 2009 
260 |a Wiesbaden  |b Gabler Verlag  |c 2009, 2009 
300 |a XIX, 198 p. 88 illus  |b online resource 
505 0 |a Consumer Trust as a Key to Organizational Success -- Trust Model for Analyzing Measures of Trust Building in the Banking Industry -- Research Design and Results -- Discussion, Summary, and Future Prospects 
653 |a Business 
653 |a Public Economics 
653 |a Finance 
653 |a Public finance 
653 |a Business and Management, general 
653 |a Management science 
653 |a Marketing 
653 |a Finance, general 
653 |a Marketing 
041 0 7 |a eng  |2 ISO 639-2 
989 |b Springer  |a Springer eBooks 2005- 
856 4 0 |u https://doi.org/10.1007/978-3-8349-8307-7?nosfx=y  |x Verlag  |3 Volltext 
082 0 |a 650 
520 |a Trust plays an important role in business relationships. It is, therefore, one of the most discussed and analyzed phenomena in the literature on business-to-consumer interactions. Tara Ebert investigates what trust building measures in the banking industry should comprise. She deduces a critical conceptualization of consumer trust from the specific view that consumer theory takes. By means of an extensive trust research analysis, she establishes a complex model which she analyzes empirically. The findings show that reputation and perceived security of a bank are the two key factors in trust building. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks 

Similar Items