eBusiness & eCommerce Managing the Digital Value Chain
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to bu...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2009, 2009
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| Edition: | 1st ed. 2009 |
| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- eBusiness Framework
- eProducts and eServices
- eProcurement
- eMarketing
- eContracting
- eDistribution
- ePayment
- eCustomer Relationship Management
- mBusiness
- eSociety