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1
B
2
B
eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade
by
Heinemann, Gerrit
Published 2023
Springer Fachmedien Wiesbaden
Table of Contents:
“
...Basics of
B
2
B
eCommerce -- Special features of
B
2
B
eCommerce --
Business
models in
B
2
B
eCommerce...
”
Read Now
2
Marketing for small
B
2
B
businesses
: how content creates marketing muscle and powers traditional and digital marketing
by
Schulkind, Andrew
Published 2022
Apress
Subjects:
“
...Small
business
/ fast...
”
Call Number:
HF5415.1263
Read Now
3
Marketing for Small
B
2
B
Businesses
: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing
by
Schulkind, Andrew
Published 2022
Apress
Table of Contents:
“
...Chapter 1: The Marketing Mindset -- Chapter
2
: Defining Your Marketing Goals -- Chapter 3: Creating...
”
Read Now
4
IT for
business
(IT4
B
) : from genesis to revolution : a business and IT approach to digital transformation
by
Johnson, Brian
,
Zondervan, Walter
Published 2018
IT Governance Publishing Ltd
Table of Contents:
“
...Technology transforming art -- 1. From genesis to revolution --
2
. It's
a
question of balance -- 3...
”
Call Number:
HD30.2
Read Now
5
B
2
B
Integration : Concepts and Architecture
by
Bussler, Christoph
Published 2003
Springer Berlin Heidelberg
Table of Contents:
“
... -- 9 Recursive Application of Concepts to
B
2
B
Integration -- III
Business
-to-
Business
Integration...
”
Read Now
6
Innovative Tools for
Business
Coalitions in
B
2
B
Applications...
by
Argoneto, Pierluigi
,
Renna, Paolo
Published 2011
Springer London
Table of Contents:
“
...1.
Business
to
Business
E-marketplaces:
A
Literature Overview and Motivations --
2
. Multi Agent...
”
Read Now
7
Innovation in
a
High Technology
B
2
B
Context : Exploring Supply Networks, Processes and Management
by
Möhring, Monika Maria
Published 2014
Springer Fachmedien Wiesbaden
Table of Contents:
“
...Industrial
B
2
B
Marketing -- Value and Innovation in Customer-Centric
Business
-to-
Business
...
”
Read Now
8
Equipment as
a
Service-Modelle im
B
2
B
-Geschäft : Eine Einordnung verschiedener Modelle und Analyse möglicher Erfolgsfaktoren
by
Schneider, Stella
Published 2023
Springer Fachmedien Wiesbaden
Table of Contents:
“
...-Modelle im
B
2
B
-Geschäft -- Fazit und Ausblick -- Literaturverzeichnis...
”
Read Now
9
Account Management Strategies in
B
2
B
Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools
by
Neeb, Hans-Peter
Published 2023
Springer Fachmedien Wiesbaden
Table of Contents:
“
...The new school of thought in sales -- Sales culture and processes -- Key account management in
B
2
B
...
”
Read Now
10
The complete guide to
B
2
B
marketing : new tactics, tools, and techniques to compete in the digital economy
by
King, Kim Ann
Published 2015
Pearson Education
Subjects:
“
...
BUSINESS
& ECONOMICS / Management Science / bisacsh...
”
Call Number:
HF5415.1263
Read Now
11
Developing insights on branding in the
B
2
B
context : case studies from business practice
Published 2018
Emerald Publishing Limited
Subjects:
“
...
Business
& Economics / Advertising & Promotion / bisacsh...
”
Call Number:
HF5415.1255
Read Now
12
Complete
B
2
B
online marketing
by
Ginty, Maura
Published 2012
J. Wiley & Sons
Table of Contents:
“
... Online Reflects the Funnel: Objectives and Measurement; Chapter
2
: Building
a
B
2
B
Brand Online...
”
Call Number:
HF5415.1263
Read Now
13
B
-to-
B
Electronic Marketplaces : Successful Introduction in the Chemical Industry
by
Hartmann, Evi
Published 2002
Deutscher Universitätsverlag
Table of Contents:
“
...: Cornerstone of supplier relationship management -- 3 Classification of
B
2
B
electronic marketplaces:
a
...
”
Read Now
14
A
/
B
testing : the most powerful way to turn clicks into customers
by
Siroker, Dan
Published 2013
Wiley
Table of Contents:
“
...How
A
/
B
testing helped win the White House -- twice -- What to test -- Refine, explore, and refine...
”
Call Number:
HD58.9
Read Now
15
Developing
B
2
B
social communities : keys to growth, innovation, and customer loyalty
by
Brooks, Margaret
Published 2013
CA Technologies Press
Subjects:
“
...
BUSINESS
& ECONOMICS / General / bisacsh...
”
Call Number:
HF5548.2
Read Now
16
Social media marketing im
B
2
B
by
Beilharz, Felix
Published 2014
O'Reilly Verlag GmbH
Subjects:
“
...
BUSINESS
& ECONOMICS / Management Science / bisacsh...
”
Call Number:
HF5415.1263
Read Now
17
Electronic Signatures for
B
2
B
Contracts : Evidence from Australia
by
Srivastava, Aashish
Published 2013
Springer India
Table of Contents:
“
... -- BIBLIOGRAPHY -- APPENDIX
A
- HOW DOES PUBLIC-KEY CRYPTOGRAPHY WORK? -- APPENDIX
B
- ELECTRONIC SIGNATURE ON
A
...
”
Read Now
18
The
B
corp handbook : how you can use business as a force for good
by
Honeyman, Ryan
,
Jana, Tiffany
Published 2019
Berrett-Koehler Publishers
Table of Contents:
“
...1. Overview --
2
. Benefits of becoming
a
B
corp -- 3. The
B
impact assessment -- 4. The quick start...
”
Call Number:
HD60
Read Now
19
Digitale Plattformen und Ökosysteme im
B
2
B
-Bereich : Fallstudien, Ansätze, Technologien und Tools
Published 2024
Springer Fachmedien Wiesbaden
Table of Contents:
“
...Der Einfluss und das Management von Komplexität in Plattform-basierten
B
2
B
-Geschäftsnetzwerken...
”
Read Now
20
Deep knowledge of
B
2
B
relationships within and across borders
by
Woodside, Arch G.
Published 2013
Emerald
Table of Contents:
“
... relations in
a
Chinese context / Anna Kaunonen -- Adaptation in
business
contexts : working triadic...
”
Call Number:
HD58.7
1
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7
8
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