MPG.eBooks - Search Results - (((( online brand ((research documents) OR (research catchments)) ) OR ( online paid search document ))) OR ( online brand research study ))

1

International Marketing Research : A Transformative Approach

by Kumar, V.
Published 2024

Palgrave Macmillan

Table of Contents: “... and Africa -- Chapter 21. North America -- Chapter 22. The Future of Global Marketing Research. Case Studies...”

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2

International Strategic Management of Brands and Online Firms...

by Sinning, Carolina
Published 2022

Springer Fachmedien Wiesbaden

Table of Contents: “...Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies...”

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3

Brand Growth Barriers : Identify, Understand, and Overcome Them

by Krüger, Ralph, Stumpf, Andreas
Published 2013

Springer Berlin Heidelberg

Table of Contents: “...The wonderful world of growing brands -- Requirements of growth-oriented brand management...”

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4

The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation

by Plummer, Joseph Thornton
Published 2007

John Wiley & Sons

Table of Contents: “... in online advertising -- Display advertising online -- The connection of online search and advertising...”

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5

Populations as Brands : Marketing National Resources for Global Data Markets

by Tupasela, Aaro
Published 2021

Palgrave Macmillan

Table of Contents: “... for Biomedical Research -- Chapter 3. Population Branding as Practices of Valuation -- Chapter 4. Constructing...”

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6

Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR)

by Sreejesh, S., Mohapatra, Sanjay
Published 2014

Springer International Publishing

Table of Contents: “...Introduction -- Literature Review -- Theoretical Development and Hypotheses -- Research Methodology...”

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7

Cross-Cultural Communication of Chinese Brands

by Zhang, Jingyun
Published 2024

Springer Nature Singapore

Table of Contents: “... of Consulting Companies in Cross-Cultural Communication of Chinese Brands -- Chapter 9 Case Studies -- Chapter...”

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8

The Urban Library : Creative City Branding in Spaces for All

by Nevárez, Julia
Published 2021

Springer International Publishing

Table of Contents: “... perspective -- Libraries and urban development: Branding and revitalization -- Library design for the commons...”

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9

Sharing Behavior of Brand Crisis Information on Social Media : A Case Study of Chinese Weibo

by Yang, Changzheng
Published 2022

Springer Nature Singapore

Table of Contents: “...Introduction -- Literature Review and Theoretical Foundation -- Fluctuation Features of Brand...”

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10

Host-Fungus Interactions : Methods and Protocols

Published 2012

Humana

Table of Contents: “... for Gene Expression Studies and Dynamic Imaging of Superficial Candida albicans Infections -- Modeling...”

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11

Managing TV Brands with Social Media : An Empirical Analysis of Television Series Brands

by Berz, Jennifer
Published 2016

Springer Fachmedien Wiesbaden

Table of Contents: “...Media branding in general and television branding in particular as reference points of the study...”

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12

Research methods and applications for student affairs

by Biddix, J. Patrick
Published 2018

Jossey-Bass & Pfeiffer Imprints, a Wiley Brand

Table of Contents: “... -- Studying research -- Reading research -- Framing research -- Considering ethics -- Learning qualitative...”

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13

Exploratory Data Analysis in Empirical Research...

Published 2003

Springer Berlin Heidelberg

Table of Contents: “... Network Data -- Bayesian Latent Class Metric Conjoint Analysis — A Case Study from the Austrian Mineral...”

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14

International Brand Management of Chinese Companies...

by Bell, Sandra
Published 2008

Physica

Table of Contents: “... -- Hypotheses – How to enter developed markets -- Empirical study -- The Chinese way of international brand...”

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15

Qatar’s Nation Branding and Soft Power : Exploring the Effects on National Identity and International Stance

by Al-Tamimi, Nawaf, Amin, Azzam, Zarrinabadi, Nourollah
Published 2023

Springer Nature Switzerland

Table of Contents: “... -- Chapter 4. Creating Nation Brand: The Model of Qatar -- Chapter 5. The Blockade, Social Media...”

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16

Storytelling mit Archetypen : Video-Geschichten für das Content Marketing selbst entwickeln

by Pätzmann, Jens Uwe, Busch, Anja
Published 2019

Springer Fachmedien Wiesbaden

Subjects: “...Branding (Marketing)...”

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17

Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position

by VanAuken, Brad
Published 2015

AMACOM

Table of Contents: “... advertising -- Nontraditional marketing approaches that work -- Online brand building -- Developing a brand...”

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18

Brand Strength : Building and Testing Models Based on Experiential Information

by Walser, Martin
Published 2004

Deutscher Universitätsverlag

Table of Contents: “... for further research and brand management -- References...”

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19

Design and Brand : The Influence of Product Form on the Formation of Brands

by Kreuzbauer, Robert
Published 2002

Deutscher Universitätsverlag

Table of Contents: “... Part -- I. General Brand Conceptions -- II. Approaches to Brand Formation -- III. General...”

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20

Branded Spaces : Experience Enactments and Entanglements

Published 2013

Springer Fachmedien Wiesbaden

“... · Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management · Practitioners...”

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