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Advances in Digital Marketing and eCommerce : Fourth International Conference, 2023
Published 2023
Springer Nature Switzerland
Table of Contents:
“
... sustainable brands -- Louis Vuitton, Cristiano Ronaldo and
Lionel
Messi
. The greatest marketing stunt...
”
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658 - General management
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659 - Advertising & public relations
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English
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Springer eBooks 2005-
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Author
Martínez-López, Francisco J.
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