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1
Published 1999
Gabler Verlag
Table of Contents: “...Internes Marketing als Forschungsgebiet der Marketingwissenschaft — Eine Einführung in die...”
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2
by Zou, Shaoming
Published 2011
Emerald
Table of Contents: “...International marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou...”
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3
by Ryans, John K.
Published 2008
Edward Elgar
“... Communications: An Analytical Approach', International Marketing Review, 8 (2), 18-30 -- Lee C. Simmons...”
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4
by Ahmed, Pervaiz K.
Published 2004
Elsevier Butterworth-Heinemann
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5
Published 1995
Gabler Verlag
Table of Contents: “...Erster Teil Begriff und Grundlagen des Internen Marketing -- Internes Marketing als...”
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6
by Brodbeck, Heinz
Published 2013
Nomos Verlagsgesellschaft mbH & Co. KG
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7
by Zou, Shaoming
Published 2015
Emerald
Table of Contents: “..., classification and simple meta-analysis on the conceptual domain of international marketing : 1990-2012 / Sudhir...”
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8
by Rialp, Alex
Published 2007
Elsevier JAI
Table of Contents: “...Managing international market entry strategy: the case of retailing firms / Kannika Leelapanyalert...”
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9
by Berndt, Ralph, Fantapié Altobelli, Claudia, Sander, Matthias
Published 2023
Springer Berlin Heidelberg
Table of Contents: “...Information basics of international marketing management -- Strategic international marketing...”
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10
by Hoeller, Peter
Published 1994
OECD Publishing
“...This paper summarizes the content of the EC's internal market programme and progress made in its...”
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11
by Meissner, Hans G.
Published 1990
Springer Berlin Heidelberg
Table of Contents: “... towards International Marketing -- 2. Aspects of the Design of International Transfer Processes -- 3...”
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12
by Michaelis, Manuel
Published 2009
Gabler Verlag
“...Internes Marketing gilt als etablierter Managementansatz, um das Verhalten interner Zielgruppen...”
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13
Published 2024
Palgrave Macmillan
Table of Contents: “...: Brands and Branding in International Marketing -- Chapter 5: How perceived brand globalness creates brand...”
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14
by Sinkovics, Rudolf R.
Published 2009
Emerald
Table of Contents: “... of partial least squares path modeling in international marketing / Jörg Henseler, Christian Ringle...”
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15
by Morisset, Jacques
Published 2003
World Bank
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17
by Griffith, David A.
Published 2011
Edward Elgar
“...pt. 1. Global branding issues -- pt. 2. Insights into international marketing strategy -- pt. 3...”
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18
by Jain, Subhash C.
Published 2003
Edward Elgar
“... examine the current status and future direction of research in international marketing. The result of a...”
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19
Published 2006
Palgrave Macmillan UK
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20
by Li, Chengguang
Published 2012
Nomos Verlagsgesellschaft mbH & Co. KG