1 Table of Contents: “...The Social Market Economy and the Varieties of Capitalism Introduction -- A Social Market Economy...”

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3 Table of Contents: “... Social Marketing of Health Behavior -- 3 Analyzing Markets -- 4 Developing Marketing Programs -- II...”

4 Table of Contents: “... Theory and Social Marketing for Designing Social Action Programs -- Applying a Social Psychological Model...”

5 Table of Contents: “... Knight: Economics versus Religion -- 7 ORDO Liberalism and the Social Market Economy -- 8 Keynes...”

6 Table of Contents: “.... Ethics and Transition -- 3 Economic Ethics and Social Market Economy -- Two Philosophical and Political...”

7 Table of Contents: “... Identity, Personal Ethics and Sustainable Development Suggesting New Directions For Social Marketing...”

8 Table of Contents: “... -- The Creation and Development of the Social Market Economy -- Restrictions to Competition on International...”

9 Table of Contents: “... -- 2.14 Total Quality Management -- 2.15 Social Marketing -- 3 Database-Marketing -- 3.1 Segmentierung der...”

10 “... education, social marketing, and psychology, as well as others have become interested in finding ways...”

11 Table of Contents: “...• Partielle Alleinstellung durch soziale Positionierung -- • Societal Relations und Social...”

12 Table of Contents: “... Model Building -- Education for Business Responsibility -- Social Marketing -- Conclusion -- Notes -- 7...”

13 Table of Contents: “... Wartburg: Health Services Plus Social Market Economy Equals Social Health Economy -- 2. Reports...”

14 Table of Contents: “... and of a Third Path -- Two The Theory of Capitalism, the Historical School, and the Theory of the Social...”

15 Table of Contents: “.... Gegenstand und Besonderheiten des Social Marketing -- 7. Gegenstand und Besonderheiten des Öko-Marketing...”

16 Table of Contents: “...“ und „Marketing“ in der Literatur -- 1.5 Kommerzielles Marketing, Nonprofit-Marketing und Social...”

17 “... Social Marketing. Die vorgestellten Instrumente und Methoden sind den komplexen Strukturen von Nonprofit...”

18 Table of Contents: “...“ und „Marketing“ in der Literatur -- 1.5 Kommerzielles Marketing, Nonprofit-Marketing und Social...”

19 Table of Contents: “... under Alternative Treatments of Technical Change -- The Social Market Economy — Present and Future...”

20 Table of Contents: “... Change -- 1.4 The German Model of Labor Relations Under Pressure -- 1.5 Costs of the Social Market...”