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lifestyle regulation
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Consumer behaviour and branding : concepts, readings and cases : the Indian context
by
Ramesh Kumar, S.
Published 2009
Pearson Power
Table of Contents:
“
... and the
evolution
of variety -- Importance of differentiation -- Approaches to Consumer Buying Behaviour -- Consumer...
”
Call Number:
HD69.B7
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658 - General management
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Ramesh Kumar, S.
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