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by Wunker, Stephen M., Wattman, Jessica, Farber, David
Published 2017
Table of Contents:
“...Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what...”Published 2017
AMACOM, American Management Assocation
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The jobs to be done playbook : align your markets, organizations, and strategy around customer needs
“..."Jobs To Be Done is key to building successful products, and this book masterfully gives a step...”|
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Pricing done right : the pricing framework proven successful by the worlds most profitable companies
Table of Contents:
“...Pricing Done Right; Contents; Preface; Acknowledgments; Chapter 1 The Value-Based Pricing Framework...”|
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by Bergland, Eric
Published 2016
Published 2016
Apress, Distributed to the book trade worldwide by Springer Science+Business Media New York