1 “...Video Case Studies: Produced by C.K. Prahalad's students, these videos illustrate the case studies...”

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5 “... , C.K. Prahalad reveals all that's been learned about competing and profiting "at the bottom...”

6 Table of Contents: “... Thinking -- Chapter 2: The Ghoshal Legacy -- Chapter 3: Pyramid Thinking: C.K. Prahalad -- Chapter 4...”

7 “... on understanding who your customers are and what they really want; and C.K. Prahalad and Gary Hamel on identifying...”

8 “... are based on original thinking in the tradition of Jim Collins, C.K. Prahalad, Clayton Christensen...”

9 Table of Contents: “...? / C.K. Prahalad -- Making a difference and contributing useful knowledge : principals derived from life...”

10 “... in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies...”