MPG.eBooks - Search Results

141

E-Services : Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue)

Published 2007

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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142

Estimation of Willingness-to-Pay : Theory, Measurement, Application

by Breidert, Christoph
Published 2006

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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143

Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising

Published 2013

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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144

Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China

by Pennemann, Karin
Published 2013

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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145

Third Party Product Reviews and Consumer Behaviour : A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

by Ziniel, Wolfgang
Published 2013

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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146

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior

by Steckstor, Denise
Published 2012

Gabler Verlag

Subjects: “...Marketing...”

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147

Cruise Management : Information and Decision Support Systems

Published 2012

Gabler Verlag

Subjects: “...Marketing...”

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148

Value Creation of Firm-Established Brand Communities

by Wiegandt, Philipp
Published 2009

Gabler Verlag

Subjects: “...Marketing...”

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149

Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value

by Wengler, Stefan
Published 2006

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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150

Effectiveness of Online Marketing Campaigns : An Investigation into Online Multichannel and Search Engine Advertising

by Klapdor, Sebastian
Published 2013

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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151

Advances in Advertising Research (Vol. III) : Current Insights and Future Trends

Published 2012

Gabler Verlag

Subjects: “...Marketing...”

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152

Advances in Advertising Research (Vol. 2) : Breaking New Ground in Theory and Practice

Published 2011

Gabler Verlag

Subjects: “...Marketing...”

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153

Understanding Proactive Customer Orientation : Construct Development and Managerial Implications

by Herhausen, Dennis
Published 2011

Gabler Verlag

Subjects: “...Marketing...”

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154

Remote Service Technology Perception and its Impact on Customer-Provider Relationships : An Empirical Exploratory Study in a B-to-B-setting

by Paluch, Stefanie
Published 2012

Gabler Verlag

Subjects: “...Marketing...”

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155

Branded Component Strategies : Ingredient Branding in B2B Markets

by Worm, Stefan
Published 2012

Gabler Verlag

Subjects: “...Marketing...”

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156

Diversity in European Marketing : Text and Cases

Published 2012

Gabler Verlag

Subjects: “...Marketing...”

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157

Brand Communities for Fast Moving Consumer Goods : An Empirical Study of Members‘ Behavior and the Economic Relevance for the Marketer

by Meister, Sandra
Published 2012

Gabler Verlag

Subjects: “...Marketing...”

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158

International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries

by Meierer, Markus
Published 2011

Gabler Verlag

Subjects: “...Marketing...”

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159

Analytical CRM : Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

by Wübben, Markus
Published 2009

Gabler Verlag

Subjects: “...Marketing...”

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160

Inside marketing : practices, ideologies, devices

by Zwick, Detlev
Published 2011

Oxford University Press

Subjects: “...Marketing...”

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