MPG.eBooks - Search Results

121

Retail Internationalization : Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

by Elsner, Stefan
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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122

Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

by Berg, Bettina
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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123

User-Generated Content and its Impact on Branding : How Users and Communities Create and Manage Brands in Social Media

by Dennhardt, Severin
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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124

Sales Negotiations in Professional Service Firms : An Exploratory Study on Agenda Setting and Issue Management

by Prat, Mireia
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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125

Ethics in Consumer Choice : An Empirical Analysis based on the Example of Coffee

by Langen, Nina
Published 2013

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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126

Internal Brand Management in an International Context

by Ravens, Christina
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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127

The Customer Asset : Understanding and Managing its Value

by Bendle, Neil, Wang, Shane
Published 2023

Palgrave Macmillan

Subjects: “...Marketing...”

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128

Practice-Oriented Marketing : Basics – Instruments – Case Studies

by Kreutzer, Ralf T.
Published 2023

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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129

Handbook of the economics of marketing : Volume 1

by Dubé, Jean-Pierre H.
Published 2019

Elsevier Science & Technology

Subjects: “...Marketing...”

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130

Advertising Impact and Controlling in Content Marketing : Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy

by Hörner, Thomas
Published 2023

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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131

Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative

Published 2023

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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132

The Marketing of Service-Dominant Logic : A Rhetorical Approach

by Miles, Chris
Published 2023

Palgrave Macmillan

Subjects: “...Marketing...”

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133

International Marketing Management

by Berndt, Ralph, Fantapié Altobelli, Claudia, Sander, Matthias
Published 2023

Springer Berlin Heidelberg

Subjects: “...Marketing...”

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134

Effectiveness of Influencer Marketing

by Johne, Jane
Published 2023

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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135

Consumer Behavior : Understanding Consumers– Designing Marketing Activities

by Hoffmann, Stefan, Akbar, Payam
Published 2023

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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136

Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation

by Magin, Vera
Published 2006

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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137

International Advertising and Communication : Current Insights and Empirical Findings

Published 2006

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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138

Customer Processes in Business-to-Business Service Transactions

by Frauendorf, Janine
Published 2006

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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139

A Theory of Marketing : Outline of a Social Systems Perspective

by Lüdicke, Marius
Published 2006

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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140

Managing Corporate Brands : A new approach to corporate communication

by Ormeno, Marcos
Published 2007

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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