MPG.eBooks - Search Results

1

Statistical Noise or Valuable Information : The Role of Extreme Cases in Marketing Research

by Pirker, Clemens
Published 2009

Gabler Verlag

Subjects: “...Market Research/Competitive Intelligence...”

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2

Open Evaluation : Integrating Users into the Selection of New Product Ideas

by Haller, Jörg
Published 2013

Springer Fachmedien Wiesbaden

Subjects: “...Market Research and Competitive Intelligence...”

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3

Hybrid Value Creation

by Velamuri, Vivek K.
Published 2013

Springer Fachmedien Wiesbaden

Subjects: “...Market Research and Competitive Intelligence...”

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4

Driving Innovation in Service Organisations : A Study in the German Airport Industry

by Scheler, Jessica
Published 2013

Gabler Verlag

Subjects: “...Market Research and Competitive Intelligence...”

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5

Quantitative Marketing and Marketing Management : Marketing Models and Methods in Theory and Practice

Published 2012

Gabler Verlag

Subjects: “...Market Research and Competitive Intelligence...”

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6

When Luxury Meets Art : Forms of Collaboration between Luxury Brands and the Arts

by Kastner, Olga Louisa
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Market Research and Competitive Intelligence...”

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7

Growing Brands Through Sponsorship : An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

by Gross, Philip
Published 2015

Springer Fachmedien Wiesbaden

Subjects: “...Market Research and Competitive Intelligence...”

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8

Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising

Published 2015

Springer Fachmedien Wiesbaden

Subjects: “...Market Research and Competitive Intelligence...”

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9

Digital Relevance : Developing Marketing Content and Strategies that Drive Results

by Albee, Ardath
Published 2015

Palgrave Macmillan US

Subjects: “...Market Research/Competitive Intelligence...”

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10

Market Entry Strategies in Eastern Europe in the Context of the European Union : An Empirical Research into German Firms Entering the Polish Market

by Klug, Michael
Published 2006

Deutscher Universitätsverlag

Subjects: “...Market Research/Competitive Intelligence...”

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11

Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR)

by Sreejesh, S., Mohapatra, Sanjay
Published 2014

Springer International Publishing

Subjects: “...Market Research/Competitive Intelligence...”

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12

Neural basis of social learning, social deciding, and other-regarding preferences

by Steve W. C. Chang
Published 2015

Frontiers Media SA

Subjects: “...competitive behavior...”

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13

Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

by Posthumus, Jan
Published 2015

Springer Fachmedien Wiesbaden

Subjects: “...Market Research/Competitive Intelligence...”

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14

Nature-Based Tourism in Mallorca’s Natural Areas : The Benefits of Tourism for Natural Areas

by Wolter, Luisa
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Market Research and Competitive Intelligence...”

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15

The Social Web in the Hotel Industry : The Impact of the Social Web on the Information Process of German Hotel Guests

by Chehimi, Nadine
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Market Research/Competitive Intelligence...”

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16

Online Channel Integration : Value Creation and Customer Reactions in Online and Physical Stores

by Binder, Jochen
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Market Research/Competitive Intelligence...”

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17

Uniform Across-the-Board Promotions

by Jauch, Marc-Oliver
Published 2014

Springer International Publishing

Subjects: “...Market Research and Competitive Intelligence...”

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18

Capture the Mindshare and the Market Share Will Follow : The Art and Science of Building Brands

by Gill, Libby
Published 2013

Palgrave Macmillan US

Subjects: “...Market Research/Competitive Intelligence...”

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19

The Changing Economic Geography of Globalization

by Vertova, Giovanna
Published 2006

Taylor & Francis

Subjects: “...competitive...”

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20

Exhibit Marketing and Trade Show Intelligence : Successful Boothmanship and Booth Design

by Solberg Söilen, Klaus
Published 2013

Springer Berlin Heidelberg

Subjects: “...Market Research and Competitive Intelligence...”

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