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Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research

Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. In the empirical section, a published segmentati...

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Bibliographic Details
Main Author: Pirker, Clemens
Format: eBook
Language:English
Published: Wiesbaden Gabler Verlag 2009, 2009
Edition:1st ed. 2009
Subjects:
Market Research
Market Research/competitive Intelligence
Marketing
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. In the empirical section, a published segmentation study on international tourists using sample censoring is replicated and the effects on the results are discussed. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results
Physical Description:XV, 197 p. 16 illus online resource
ISBN:9783834983763

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