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language:"English"
product_txtF_mv:"Emerald Business, Management and Economics eBook Collection Archive"
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1
Understanding interactive network branding in SME firms
by
Koporcic, Nikolina
,
Törnroos, Jan-Åke
Published 2019
Emerald Publishing Limited
Subjects:
“
...Interactive
marketing
...
”
Call Number:
HF5415.1264
Read Now
2
Data-driven marketing content : a practical guide
by
Wilson, Lee
Published 2019
Emerald Publishing Limited
Subjects:
“
...
Marketing
/ Data processing...
”
Call Number:
HF5415.2
Read Now
3
Bottom of the pyramid marketing : making, shaping and developing BoP markets
Published 2018
Emerald Publishing Limited
Subjects:
“
...Branding (
Marketing
)...
”
Call Number:
HF5415
Read Now
4
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method
by
Canalichio, Pete
Published 2018
Emerald Publishing Limited
Subjects:
“
...
Marketing
...
”
Call Number:
HF5415
Read Now
5
International marketing research : opportunities and challenges in the 21st century
by
Rialp, Alex
Published 2007
Elsevier JAI
Subjects:
“
...Business & Economics / International /
Marketing
/ bisacsh...
”
Call Number:
HF1416
Read Now
6
New insights on trust in business-to-business relationships : a multi-perspective approach
Published 2019
Emerald Publishing Limited
Subjects:
“
...Industrial
marketing
...
”
Call Number:
HF5415.1263
Read Now
7
Organizing marketing and sales : mastering contemporary B2B challenges
Published 2018
Emerald Publishing Limited
Subjects:
“
...
Marketing
...
”
Call Number:
HF5415
Read Now
8
Marketing in and for a sustainable society
by
Malhotra, Naresh K.
Published 2016
Emerald
Subjects:
“
...
Marketing
...
”
Call Number:
HF5415
Read Now
9
The global private health & fitness business : a marketing perspective
Published 2021
Emerald Publishing Limited
Subjects:
“
...Sales &
marketing
management / bicssc...
”
Call Number:
GV428.5
Read Now
10
Field guide to case study research in business-to-business marketing and purchasing
by
Woodside, Arch G.
Published 2014
Emerald
Subjects:
“
...Industrial
marketing
/ Research...
”
Call Number:
HF5415.1263
Read Now
11
Measurement and research methods in international marketing
by
Sarstedt, Marko
Published 2011
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF1416
Read Now
12
Interdisciplinary approaches to product design, innovation, & branding in international marketing
by
Swan, K. Scott
Published 2012
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5415.1255
Read Now
13
International marketing in the fast changing world
by
Sto<U+0308>ttinger, Barbara
Published 2015
Emerald
Subjects:
“
...Business & Economics / International /
Marketing
/ bisacsh...
”
Call Number:
HF1416
Read Now
14
International marketing in rapidly changing environments
by
Jean, Ruey-Jer Bryan
Published 2013
Emerald
Subjects:
“
...Business & Economics / International /
Marketing
/ bisacsh...
”
Call Number:
HF1416.6.D44
Read Now
15
Toward a better understanding of the role of value in markets and marketing : special issue
by
Vargo, Stephen L.
Published 2012
Emerald
Subjects:
“
...Business & Economics / International /
Marketing
/ bisacsh...
”
Call Number:
HF5415
Read Now
16
Market research methods in the sports industry
by
�Seri�c, Neven
,
Ljubica, Jasenko
Published 2018
Emerald Publishing Limited
Subjects:
“
...Sports /
Marketing
...
”
Call Number:
GV716
Read Now
17
Research on international service marketing : a state of the art
by
Pauwels, Pieter
Published 2005
Elsevier JAI
Subjects:
“
...Business & Economics / International /
Marketing
/ bisacsh...
”
Call Number:
HD9980.5
Read Now
18
Innovation and strategy
Published 2018
Emerald Publishing Limited
Subjects:
“
...
Marketing
...
”
Call Number:
HF5415.15
Read Now
19
Review of marketing research, Vol. 10
by
Malhotra, Naresh K.
Published 2013
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5415.2
Read Now
20
Marketing in a digital world
Published 2019
Emerald Publishing Limited
Subjects:
“
...
Marketing
...
”
Call Number:
HF5415
1
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Collection: Emerald Business, Management and Economics eBook Collection Archive
Year of Publication
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Classification
658 - General management
81
338 - Production
10
331 - Labor economics
7
332 - Financial economics
7
339 - Macroeconomics & related topics
6
659 - Advertising & public relations
5
more ...
306 - Culture & institutions
2
382 - International commerce
2
158 - Applied psychology
1
301 - Sociology & anthropology
1
302 - Social interaction
1
324 - The political process
1
330 - Economics
1
363 - Other social problems & services
1
368 - Insurance
1
380 - Commerce, communications & transportation
1
647 - Management of public households
1
747 - Interior decoration
1
796 - Athletic & outdoor sports & games
1
see all ...
less ...
Language
English
Collection
Emerald Business, Management and Economics eBook Collection Archive
Author
Woodside, Arch G.
18
Belk, Russell W.
10
Malhotra, Naresh K.
10
Tatsiramos, Konstantinos
8
Zou, Shaoming
5
Polachek, S. W.
4
more ...
Taylor, Charles R.
3
Zimmermann, Klaus F.
3
Baxter, Roger
2
Camilleri, Mark Anthony
2
Choi, Jongmoo Jay
2
Glynn, Mark S.
2
Koporcic, Nikolina
2
Polachek, Solomon W.
2
Sheth, Jagdish N.
2
Törnroos, Jan-Åke
2
Wilson, Lee
2
Akrout, Houcine
1
Albertson, Kevin
1
Allen, Cyrus
1
Andaleeb, Syed Saad
1
Andersson, Per
1
Antoniadou, Marilena
1
Askegaard, Søren
1
Axelsson, Bj�orn
1
Axinn, Catherine Nancy
1
Bajde, Domen
1
Balsiger, Philip
1
Barnett, William A.
1
Baum, Joel A. C.
1
Bellis, Emanuel
1
Bhattacharyya, Rajib
1
Biswas, Rita
1
Bozkurt, Bilgehan
1
Bunzel, H.
1
Butt, Mohammad Mohsin
1
Cai, Liping A.
1
Canalichio, Pete
1
Chiou, Jyh-Shen
1
Christie, Fiona
1
Consumer Culture Theory Conference
1
Consumer Culture Theory Conference ( 2014, Helsinki, Finland)
1
Consumer Culture Theory Conference ( 2016, Lille, France)
1
Correia, Anto<U+0301>nia
1
Cross, Samantha N. N.
1
Crowder, Mark
1
Dasgupta, Sabyasachi
1
Decrop, Alain
1
Dennis, Charles
1
Dew, Robert
1
Dirsehan, Taşkın
1
Einhorn, Martin
1
Fleming, John T.
1
Foroudi, Pantea
1
Franses, Philip Hans
1
Fu, Huifen
1
Fung, Hung-gay
1
García-Fernández, Jerónimo
1
Gartner, William C.
1
Ghauri, Pervez N.
1
Gibbert, Michael
1
Giulietti, Corrado
1
Gloor, Peter A.
1
Golfetto, Francesca
1
Greve, Henrich R.
1
Grewal, Dhruv
1
Grover, Priya
1
Gunter, Barrie
1
Gálvez-Ruiz, Pablo
1
Harms, Peter D.
1
Head, Lauren Lawley
1
Herrmann, Andreas
1
Hiraki, Takato
1
Houghton, Richard
1
Hsu, Greta
1
Iacobucci, Dawn
1
Immervoll, Herwig
1
Ivanova-Gongne, Maria
1
Jaworski, Bernard
1
Jayachandran, Satish
1
Jean, Ruey-Jer Bryan
1
Kaul, Rajeeve
1
Kensinger, John W.
1
Kjeldgaard, Dannie
1
Kozielski, Robert
1
Koçak, Özgecan
1
Kumar, V.
1
Lee, Doo-Hee
1
Lehtonen, Ari
1
Li, Tiger
1
Liukko, Timo
1
Ljubica, Jasenko
1
Lodorfos, George
1
Loffler, Michael
1
Luetchford, Peter
1
Lurie, Bob
1
Lusch, Robert F.
1
MacInnis, Deborah J.
1
Malter, Alan J.
1
Manners, Crispin
1
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