Research on international service marketing a state of the art
A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three...
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| Format: | eBook |
| Language: | English |
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Amsterdam
Elsevier JAI
2005
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| Edition: | 1st ed |
| Series: | Advances in international marketing
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| Collection: | Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa |
| Summary: | A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents |
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| Item Description: | State of the art report |
| Physical Description: | ix, 197 p. ill |
| ISBN: | 1849503311 9781849503310 |