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language:"English"
product_txtF_mv:"Emerald Business, Management and Economics eBook Collection Archive"
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41
Getting better at sensemaking
by
Woodside, Arch G.
Published 2000
JAI Press
Subjects:
“
...
Marketing
/ Management...
”
Call Number:
HF5415.13
Read Now
42
Developing insights on branding in the B2B context : case studies from business practice
Published 2018
Emerald Publishing Limited
Subjects:
“
...Sales &
marketing
management / bicssc...
”
Call Number:
HF5415.1255
Read Now
43
Smash : using market shaping to design new strategies for innovation, value creation, and growth
by
Nenonen, Suvi
,
Storbacka, Kaj
Published 2018
Emerald Publishing Limited
Subjects:
“
...
Marketing
...
”
Call Number:
HF5415
Read Now
44
Visionary pricing : reflections and advances in honor of Dan Nimer
by
Smith, Gerald E.
Published 2012
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5416.5
Read Now
45
Review of marketing research, Vol. 4
by
Malhotra, Naresh K.
Published 2008
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5415.2
Read Now
46
Review of marketing research, Vol. 5
by
Malhotra, Naresh K.
Published 2008
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5415.2
Read Now
47
Review of marketing research, Vol. 6
by
Malhotra, Naresh K.
Published 2009
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5415.2
Read Now
48
Review of marketing research, Vol. 3
by
Malhotra, Naresh K.
Published 2007
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5415.2
Read Now
49
Review of marketing research : special issue : marketing legends
by
Naresh K. Malhotra
Published 2011
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5415.2
Read Now
50
Review of marketing research, Vol. 2
by
Malhotra, Naresh K.
Published 2005
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5415.2
Read Now
51
Review of marketing research, Vol. 1
by
Malhotra, Naresh K.
Published 2004
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5415.2
Read Now
52
Continuing to broaden the marketing concept
Published 2020
Emerald Publishing Limited
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5415.2
Read Now
53
Interfirm networks : theory, strategy, and behavior
by
Baxter, Roger
Published 2011
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HD69.S8
Read Now
54
Emotional appeals in advertising banking services
Published 2018
Emerald Publishing Limited
Subjects:
“
...Business & Economics /
Marketing
/ General / bisacsh...
”
Call Number:
HF6161.B2
Read Now
55
Grow, build, sell, live : a practical guide to running and building an agency and enjoying it
by
Houghton, Richard
,
Manners, Crispin
Published 2019
Emerald Publishing Limited
Subjects:
“
...Sales &
marketing
management / bicssc...
”
Call Number:
HB615
Read Now
56
Product and market development for subsistence marketplaces
by
Rosa, José Antonio
Published 2007
Elsevier/JAI
Subjects:
“
...
Marketing
/ Developing countries / Congresses...
”
Call Number:
HF5415.33.D44
Read Now
57
Shopper marketing and the role of in-store marketing
by
Roggeveen, Anne L.
Published 2014
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5415.2
Read Now
58
Review of marketing research, Vol. 7
by
Malhotra, Naresh K.
Published 2010
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5415.2
Read Now
59
Making tough decisions well and badly : framing, deciding, implementing, assessing
by
Woodside, Arch G.
Published 2016
Emerald
Subjects:
“
...Business & Economics /
Marketing
/ General / bisacsh...
”
Call Number:
HD30.23
Read Now
60
Genes, climate, and consumption culture : connecting the dots
by
Sheth, Jagdish N.
Published 2017
Emerald Publishing Limited
Subjects:
“
...Business & Economics /
Marketing
/ General / bisacsh...
”
Call Number:
HB801
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Collection: Emerald Business, Management and Economics eBook Collection Archive
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658 - General management
81
338 - Production
10
331 - Labor economics
7
332 - Financial economics
7
339 - Macroeconomics & related topics
6
659 - Advertising & public relations
5
more ...
306 - Culture & institutions
2
382 - International commerce
2
158 - Applied psychology
1
301 - Sociology & anthropology
1
302 - Social interaction
1
324 - The political process
1
330 - Economics
1
363 - Other social problems & services
1
368 - Insurance
1
380 - Commerce, communications & transportation
1
647 - Management of public households
1
747 - Interior decoration
1
796 - Athletic & outdoor sports & games
1
see all ...
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Language
English
Collection
Emerald Business, Management and Economics eBook Collection Archive
Author
Woodside, Arch G.
18
Belk, Russell W.
10
Malhotra, Naresh K.
10
Tatsiramos, Konstantinos
8
Zou, Shaoming
5
Polachek, S. W.
4
more ...
Taylor, Charles R.
3
Zimmermann, Klaus F.
3
Baxter, Roger
2
Camilleri, Mark Anthony
2
Choi, Jongmoo Jay
2
Glynn, Mark S.
2
Koporcic, Nikolina
2
Polachek, Solomon W.
2
Sheth, Jagdish N.
2
Törnroos, Jan-Åke
2
Wilson, Lee
2
Akrout, Houcine
1
Albertson, Kevin
1
Allen, Cyrus
1
Andaleeb, Syed Saad
1
Andersson, Per
1
Antoniadou, Marilena
1
Askegaard, Søren
1
Axelsson, Bj�orn
1
Axinn, Catherine Nancy
1
Bajde, Domen
1
Balsiger, Philip
1
Barnett, William A.
1
Baum, Joel A. C.
1
Bellis, Emanuel
1
Bhattacharyya, Rajib
1
Biswas, Rita
1
Bozkurt, Bilgehan
1
Bunzel, H.
1
Butt, Mohammad Mohsin
1
Cai, Liping A.
1
Canalichio, Pete
1
Chiou, Jyh-Shen
1
Christie, Fiona
1
Consumer Culture Theory Conference
1
Consumer Culture Theory Conference ( 2014, Helsinki, Finland)
1
Consumer Culture Theory Conference ( 2016, Lille, France)
1
Correia, Anto<U+0301>nia
1
Cross, Samantha N. N.
1
Crowder, Mark
1
Dasgupta, Sabyasachi
1
Decrop, Alain
1
Dennis, Charles
1
Dew, Robert
1
Dirsehan, Taşkın
1
Einhorn, Martin
1
Fleming, John T.
1
Foroudi, Pantea
1
Franses, Philip Hans
1
Fu, Huifen
1
Fung, Hung-gay
1
García-Fernández, Jerónimo
1
Gartner, William C.
1
Ghauri, Pervez N.
1
Gibbert, Michael
1
Giulietti, Corrado
1
Gloor, Peter A.
1
Golfetto, Francesca
1
Greve, Henrich R.
1
Grewal, Dhruv
1
Grover, Priya
1
Gunter, Barrie
1
Gálvez-Ruiz, Pablo
1
Harms, Peter D.
1
Head, Lauren Lawley
1
Herrmann, Andreas
1
Hiraki, Takato
1
Houghton, Richard
1
Hsu, Greta
1
Iacobucci, Dawn
1
Immervoll, Herwig
1
Ivanova-Gongne, Maria
1
Jaworski, Bernard
1
Jayachandran, Satish
1
Jean, Ruey-Jer Bryan
1
Kaul, Rajeeve
1
Kensinger, John W.
1
Kjeldgaard, Dannie
1
Kozielski, Robert
1
Koçak, Özgecan
1
Kumar, V.
1
Lee, Doo-Hee
1
Lehtonen, Ari
1
Li, Tiger
1
Liukko, Timo
1
Ljubica, Jasenko
1
Lodorfos, George
1
Loffler, Michael
1
Luetchford, Peter
1
Lurie, Bob
1
Lusch, Robert F.
1
MacInnis, Deborah J.
1
Malter, Alan J.
1
Manners, Crispin
1
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